Stillwater GTM

RECRUIT MODE Wave 3 of 4

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AI Briefing

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Attention Queue

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Strategic Analysis

Audience

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Creative Lab

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Performance

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Discovery

START HERE Problem Space *

Hair-on-Fire Problem

WHO exactly has this problem? *Generate for me

WHAT situation triggers it? *Generate for me

HOW are they coping today? *Generate for me

WHY does that fall short? *Generate for me

Real User Verbatims — Reddit Evidence

Click Find Verbatims to mine Reddit for real user quotes.

Segment Empathy Map — What They're Thinking, Saying & Doing

Customer Segments — Hair-on-Fire Discovery

Entrepreneurial Discipline — Okun Framework

Competitor Landscape

App	Tier	$/mo	$/yr	Threat	Strengths	Weaknesses

Six-Pack Framework (Gode) — Stillwater vs Competitors

Driver

No analysis generated yet

Click Refresh Analysis to mine Reddit verbatims and run full analysis with Claude.

Takes 30-60s. Market sizing, customer segments, competitor analysis, TEAM consultation.

Strategic Analysis

Market Sizing — Bottom-Up TAM/SAM/SOM

Pursuit Score

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/100

Competitive Advantage Score (CAS — Gode)

Porter's Five Forces

VRIN Resources

TEAM Consultation — Perspective Scorecard

Cross-Perspective Discussion

Unit Economics

Revenue Projections

Risk Matrix

Risk	Cat.	P	I	P×I	Signal	Mitigation

No analysis generated yet

Click Refresh Analysis on either Discovery or Strategy tab.

Generate Ads

1. Gather user quotes from Reddit ▸

Verbatims

2. Write ad copy from user pain ▸

Creatives — requires ad copy above

3. Pick a color style ▸

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Reddit Ads

Meta Campaign

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Conversion Funnel

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Scale Decisions ($1K)

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Email & Push Lifecycle

Email Templates

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Push Notification Templates

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Firestore Schema

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Central Command

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Attention Queue

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Total Users

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Premium

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Free

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Trial

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Active Today

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Listening Hours

Views:

#	Name	Email	Tier	Last Active	Sessions	Listen Min	Origin	Test	Actions

User Detail

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Est. MRR

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Est. ARR

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Conversion Rate

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Paying (RevenueCat)

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Granted (TF/Manual)

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Free

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Est. LTV (paying)

Tier Breakdown

Signups by Week

Conversion by Origin

Grace Period Management

Active: —

Expired: —

Subscription Records

Revenue per User (Real Users Only)

Conversion Funnel (Real Users Only)

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Total Events

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Users w/ Events

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Avg Events/User

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Discover Saves

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Save Rate

Event Distribution

Paywall A/B Test

Variant A: Price anchoring — "Save 50% with Annual"

Variant B: Feature anchoring — "Unlock 200+ sounds"

Awaiting data — paywall_events table needs to be created and the app needs to log paywall impressions + conversions.

Monetization Variant (Remote Config)

Firebase Remote Config parameter: monetization_variant
Variants: A (ads+paywall) | B (ads-only) | C (no ads, paywall only)
Firestore API not enabled on stillwater-gtm project. Enable to pull variant assignments.

TestFlight Graduation

Signup Cohorts

Retention (D1/D7/D14/D30) ▾

Time-of-Day Distribution ▾

Behavioral Segments

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Unique Sounds

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Total Interactions

Most Saved

Most Disliked

Best Save Rate (min 3 ratings)

Worst Save Rate (min 3 ratings)

Most Interactions

Period

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Unique Visitors

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Pageviews

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Pages / Visitor

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Avg Session

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Bounce Rate

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Sessions

Daily Traffic

Top Pages

Traffic Sources

Devices

Geography

Top Clicks

Traffic by Hour

UTM Campaign Breakdown

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Total Builds

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Latest Build

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Testers

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Active

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Builds This Month

Beta Groups

Builds by Month

Recent Builds

Version	Uploaded	State	Min OS	Expires

Beta Testers

Name	Email	State	Invite Type

Thinking...

Daily Briefing

Click "Generate Daily Briefing" to analyze the last 24 hours.

Anomaly Detection

Click "Detect Anomalies" to scan for unusual patterns.

Behavioral Segments

Click "Discover Segments" to cluster users by behavior.

User Deep Dive

Analyzing...

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Like Ratio

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Avg Tingle Score

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Total Ratings

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Happy Users (7+)

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Unhappy Users (<4)

Bug Report Sentiment

Click "Analyze Sentiment" to process bug reports.

Topic Breakdown

Voice of Customer

Click "Voice of Customer" to synthesize user feedback.

New Flag

Key (snake_case)

Label

Description

Type

Default Value (for non-boolean)

Enabled

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Label

Description

User Overrides

Stillwater GTM Engine

Problem Statement

Use Stillwater baseline data

Gate Decisions

Problem Validation — FIRE Score

Verbatim Signal Analysis

Testable Hypotheses — Stack Ranked

#1 Hypothesis Selected for Ad Test

Customer Segments

Market Sizing — Bottom-Up

Entrepreneurial Discipline — Okun

Unit Economics

Pursuit Score

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/100

TEAM Consultation

Cross-Perspective Discussion

CEO Brief

Scenario Model — Bull / Base / Bear

Monthly Churn %

3%8%20%

Trial-to-Paid %

8%25%40%

Blended CAC ($)

$8$22$65

Revenue Waterfall & Exit Math

Cohort Retention — Survival Curves

Synthetic Interviews — Persona Deep Dive

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GTM Process Engine

6-stage validation pipeline: INTAKE → VALIDATE → DISCOVER → MODEL → STRATEGIZE → SYNTHESIZE. Each gate kills weak ideas before expensive analysis. Click Run Full Pipeline to start.

Uses Claude to generate market analysis, TEAM consultation, unit economics, and full GTM report. Takes 3-5 minutes.