Stillwater GTM

Running:

Size Market Mine Verbatims GTM Analysis Hypotheses

Command

Loading operations data…

RECRUIT MODE Wave 3 of 4

Market Entry Recommendation

Confidence

ANALYSIS REQUIRED

Run a full strategic analysis to generate the market entry recommendation.

Market Attractiveness —

TAM, CAS, competitive landscape

Problem Intensity —

FIRE score, verbatim signals

Demand Validation —

Gate metrics, user signals

Economic Viability —

LTV/CAC, unit economics, MRR

Validation Stage

Run GTM pipeline to populate stages

0 of 5 passing

AI Briefing

Loading briefing...

Market Intelligence

—

TAM · CAS Score

Problem Signal

—

FIRE Score · Verbatims

Demand Signal

—

Users · Gate Status

Economics

—

LTV/CAC · MRR

Attention Queue

Loading alerts...

Strategic Analysis

Team Access

Admins & Moderators

Grant access

Admins can manage the team and have full access. Moderators have full access except the team page.

Bootstrap admins (env)

These addresses come from the ADMIN_EMAILS env var and cannot be removed from the UI.

Intelligence

Pursuit Score

Market Sizing

Competitive Advantage Score (CAS)

Porter's Five Forces

VRIN Resources

TEAM Consultation (5 Perspectives)

No market analysis data. Click "Run Full Analysis" to generate.

STAGE 0 Problem Validation

FIRE Composite

—

gate —

Opportunity

—

gate —

Market Analysis

—

gate —

AWAITING ANALYSIS Run analysis to populate.

FIRE Problem Scoring

Problem Clusters (by Signal Type)

Verbatim Evidence

Growth Hypotheses

Click Generate to create testable growth hypotheses from verbatim data.

Customer Segments

No problem analysis data. Click "Run GTM Pipeline" to generate.

Validation Gate Metrics

User Engagement & Churn Risk

Anomaly Detection

Click Refresh to scan for anomalies.

Behavioral Segments (AI-Discovered)

Unit Economics

Revenue Projections

Scenario Modeler (Bull / Base / Bear)

Risk Matrix

No economic analysis data. Click "Run Full Analysis" to generate.

Audience

Loading signal data...

Loading user data...

Loading segment data...

Creative Lab

Loading ad generator...

Loading email templates...

Loading push templates...

Performance

Loading campaign data...

Loading revenue data...

Loading website data...

Loading flags data...

Loading app data...

Discovery

START HERE Problem Space *

Hair-on-Fire Problem

WHO exactly has this problem? *Generate for me

WHAT situation triggers it? *Generate for me

HOW are they coping today? *Generate for me

WHY does that fall short? *Generate for me

Four tenants of hair-on-fire

Chronic — dealing with this for months or years Heavily attempted — tried many tools, none worked Visceral — emotional, not merely inconvenient Unsolved — current workarounds still fail

Real User Verbatims

Mining sources all · none

Reddit9.0

r/asmr 312K, full API

App Store8.3

Competitor reviews: Calm, Headspace, Endel…

YouTube7.5

Comments on top ASMR videos

Quora6.5

Deep personal narratives on ASMR

Click Find Verbatims to mine your selected sources for real user quotes.

Segment Empathy Map — What They're Thinking, Saying & Doing

Customer Segments — Hair-on-Fire Discovery

Entrepreneurial Discipline — Okun Framework

Competitor Landscape

App	Tier	$/mo	$/yr	Threat	Strengths	Weaknesses

Six-Pack Framework (Gode) — Stillwater vs Competitors

Driver

No analysis generated yet

Click Refresh Analysis to mine Reddit verbatims and run full analysis with Claude.

Takes 30-60s. Market sizing, customer segments, competitor analysis, TEAM consultation.

Strategic Analysis

Market Sizing — Bottom-Up TAM/SAM/SOM

Pursuit Score

—

/100

Competitive Advantage Score (CAS — Gode)

Porter's Five Forces

VRIN Resources

TEAM Consultation — Perspective Scorecard

Cross-Perspective Discussion

Unit Economics

Revenue Projections

Risk Matrix

Risk	Cat.	P	I	P×I	Signal	Mitigation

No analysis generated yet

Click Refresh Analysis on either Discovery or Strategy tab.

Generate Ads

1. Pull verbatims (auto from Analysis) ▸

Verbatims

Run the Analysis pipeline first to pull verbatims, or pull manually.

2. Synthesize ad copy (40 variants, auto) ▸

3. Select backgrounds ▸

Select your backgrounds below, then click Generate Ads. Your 40 ad variants will appear in the platform tabs.

Campaign stage

Select backgrounds above

0 selected

Select backgrounds above, then generate Reddit ads

0 selected

Text Ads

Meta Campaign

Loading campaign data...

Conversion Funnel

Loading funnel data...

Scale Decisions ($1K)

Loading results...

Email & Push Lifecycle

Email Templates

Loading email templates...

Push Notification Templates

Loading push templates...

Firestore Schema

Loading schema...

Central Command

Checking...

Attention Queue

—

Total Users

—

Premium

—

Free

—

Trial

—

Active Today

—

Listening Hours

Views:

#	Name	Email	Tier	Last Active	Sessions	Listen Min	Origin	Test	Actions

User Detail

—

Est. MRR

—

Est. ARR

—

Conversion Rate

—

Paying (RevenueCat)

—

Granted (TF/Manual)

—

Free

—

Est. LTV (paying)

Tier Breakdown

Signups by Week

Conversion by Origin

Grace Period Management

Active: —

Expired: —

Subscription Records

Revenue per User (Real Users Only)

Conversion Funnel (Real Users Only)

—

Total Events

—

Users w/ Events

—

Avg Events/User

—

Discover Saves

—

Save Rate

Event Distribution

Paywall A/B Test

Variant A: Price anchoring — "Save 50% with Annual"

Variant B: Feature anchoring — "Unlock 200+ sounds"

Awaiting data — paywall_events table needs to be created and the app needs to log paywall impressions + conversions.

Monetization Variant (Remote Config)

Firebase Remote Config parameter: monetization_variant
Variants: A (ads+paywall) | B (ads-only) | C (no ads, paywall only)
Firestore API not enabled on stillwater-gtm project. Enable to pull variant assignments.

TestFlight Graduation

Signup Cohorts

Retention (D1/D7/D14/D30) ▾

Time-of-Day Distribution ▾

Behavioral Segments

—

Unique Sounds

—

Total Interactions

Most Saved

Most Disliked

Best Save Rate (min 3 ratings)

Worst Save Rate (min 3 ratings)

Most Interactions

—

Unique Visitors

—

Pageviews

—

Pages / Visitor

—

Avg Session

—

Bounce Rate

—

Sessions

Daily Traffic

Top Pages

Traffic Sources

Devices

Geography

Top Clicks

Traffic by Hour

UTM Campaign Breakdown

—

Total Builds

—

Latest Build

—

Testers

—

Active

—

Builds This Month

Beta Groups

Builds by Month

Recent Builds

Version	Uploaded	State	Min OS	Expires

Beta Testers

Name	Email	State	Invite Type

Thinking...

Daily Briefing

Click "Generate Daily Briefing" to analyze the last 24 hours.

Anomaly Detection

Click "Detect Anomalies" to scan for unusual patterns.

Behavioral Segments

Click "Discover Segments" to cluster users by behavior.

User Deep Dive

Analyzing...

—

Like Ratio

—

Avg Tingle Score

—

Total Ratings

—

Happy Users (7+)

—

Unhappy Users (<4)

Bug Report Sentiment

Click "Analyze Sentiment" to process bug reports.

Topic Breakdown

Voice of Customer

Click "Voice of Customer" to synthesize user feedback.

New Flag

Key (snake_case)

Label

Description

Type

Default Value (for non-boolean)

Enabled

Loading flags...

Label

Description

User Overrides

Stillwater GTM Engine

Problem Statement

Use Stillwater baseline data

Gate Decisions

Problem Validation — FIRE Score

Verbatim Signal Analysis

Testable Hypotheses — Stack Ranked

#1 Hypothesis Selected for Ad Test

Customer Segments

Market Sizing — Bottom-Up

Entrepreneurial Discipline — Okun

Unit Economics

Pursuit Score

—

/100

TEAM Consultation

Cross-Perspective Discussion

CEO Brief

Scenario Model — Bull / Base / Bear

Monthly Churn %

3%8%20%

Trial-to-Paid %

8%25%40%

Blended CAC ($)

$8$22$65

Revenue Waterfall & Exit Math

Cohort Retention — Survival Curves

Synthetic Interviews — Persona Deep Dive

⚙

GTM Process Engine

6-stage validation pipeline: INTAKE → VALIDATE → DISCOVER → MODEL → STRATEGIZE → SYNTHESIZE. Each gate kills weak ideas before expensive analysis. Click Run Full Pipeline to start.

Uses Claude to generate market analysis, TEAM consultation, unit economics, and full GTM report. Takes 3-5 minutes.