Problem Market Demand Economics

ASMR-responsive adults cannot find, personalize, or reliably reproduce the exact sound combination that triggers their tingle response — so they never reach the deep relaxation or sleep they're looking for. ASMR-responsive adults 18–40 who use audio as a neurological tool for sleep, anxiety, focus, or sensory regulation — not casual listeners, but people who actively seek the tingle response Lying in bed unable to sleep, winding down after an anxious day, or trying to focus — they know ASMR helps them but can't get the right combination to trigger consistently Juggling 3–5 YouTube tabs simultaneously, building browser bookmarks of video combos, using sleep timer workarounds, scrubbing to specific timestamps, or relying on one creator's content even when it stops working Ads interrupt at the worst moment, saved combos can't be reproduced exactly, tingle response habituates to the same content, no way to layer or control individual sounds, no memory of what worked before

ASMR-responsive adults cannot find, personalize, or reliably reproduce the exact sound combination that triggers their tingle response — so they never reach the deep relaxation or sleep they're looking for.

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People who use ASMR for sleep cannot find the right sound combination in a single app or YouTube video